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Copywriter + Digital Media Writer
Problem: Vegetarianism is often seen as an uncool movement for snowflakes.
Solve: Rebrand vegetarianism by pulling a hardcore prank in the name of plant-based foods.
Case Study
Silver ADDY Award, Online/Interactive - Social Media Single Execution
Copywriting: Renee C. Hill
Art Direction: Esteban Leyva
Student Work
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