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Drive-in Movie
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Problem: There's been an increase in customer mistrust of rideshare drivers.

Solve: Showcase Lyft's improved hiring practices by sharing "real" reviews about amazing Lyft drivers.

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Tweets

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Bronze ADDY Award, Out Of Home & Ambient Media
Copywriting: Renee C. Hill & Rachel Fisher
Art Direction: Esteban Leyva
Student Work
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