Insight: 29% of coffee drinkers said that they would give up time with their significant other before giving up coffee.

Idea: Reacquaint people with the feeling of real love through their love of coffee in the lead up to Valentine's Day.

Coffee Speed Dating on Feb. 1st

Customers will go on mini dates with different cups of coffee to find their perfect match. Results from this event will be saved for later use.

Emotional AI Filter on Instagram Feb. 1st-14th

This filter uses AI to read emotions and suggest a coffee solution. Results will be saved for later use.

Coffee Rings Feb. 6th-13th

Toronto stores will give out specialized cups and coffee bean rings to customers.

Meet Your Match Event Feb. 14th

Couples will be matched up based on their coffee speed dating and emotion AI filter results. 

Post Valentine's Day 

Couples who found love at the Meet Your Match event can come in together every Thursday for discounted coffee and will receive t-shirts.

Copywriting: Renee C. Hill
Art Direction: Casey Duff, Dena Hobbs, Tess, & Shrav

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