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Insight: Yeti coolers can keep ice cold longer than any other brand.

Idea: We considered what even a Yeti, the coldest cooler, can't keep cool.

Billboard
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Transit
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Print
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In-Store
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Silver ADDY Award, Integrated Advertising Consumer Campaign
Red Dot Nomination 
Copywriter: Renee C. Hill
Art Direction: Esteban Leyva
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