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Approach: In the months leading up to the 2020 Presidential election, YORA pet foods will launch a campaign that emphasizes the wholesomeness of both YORA and dogs amidst all the chaos of 2020 politics.
Instagram:Presidential election kickoff, meet the canine candidates!
Instagram Stories: Election countdown and voting
Twitter: Ask me anything with the puppy president
Presidential Victory Tour: Farmers Markets
Presidential Charity Events:
Dogs will choose a toy and YORA will donate food to the charity associated with the toy. Instagram famous photographer, @thedogist, will take photos at the event.
Copywriting: Renee C. Hill
Art Direction: Lux
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