Approach: 

In the months leading up to the 2020 Presidential election, YORA pet foods will launch a campaign that emphasizes the wholesomeness of both YORA and dogs amidst all the chaos and scandal of 2020 politics. 

Instagram:
Pup Presidential Election Kickoff, Meet the Candidates 
Instagram Stories:
Election Countdown and Voting
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Twitter:
Presidential Ask Me Anything
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Presidential Victory Tour:
Farmers Markets
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Presidential Charity Events:

Dogs will choose a toy and YORA will donate food to the charity associated with the toy.  

Instagram famous photographer, thedogist, will take photos at the event.

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Presidential Decrees
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Copywriting: Renee C. Hill
Art Direction: Lux
Kendall Anderson
Lauren Kuo