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Approach: In the months leading up to the 2020 Presidential election, YORA pet foods will launch a campaign that emphasizes the wholesomeness of both YORA and dogs amidst all the chaos of 2020 politics. 

Instagram:Presidential election kickoff, meet the canine candidates!
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Instagram Stories: Election countdown and voting
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Twitter: Ask me anything with the puppy president
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Presidential Victory Tour: Farmers Markets
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Presidential Charity Events:

Dogs will choose a toy and YORA will donate food to the charity associated with the toy. Instagram famous photographer, @thedogist, will take photos at the event.

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Presidential Decrees
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Copywriting: Renee C. Hill
Art Direction: Lux
Kendall Anderson
Lauren Kuo
Student Work
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